Getting To Know Promo

Getting Started

Promo Basics

So you are ready to power your online presence with great content. You’ve come to the right place. Promo’s world of tools and content will allow you to easily create content, advertising materials, and even internal communications for your business. Once you get the basics down, you won’t believe how easy it is.

Did You Know That…

You Can and Should Merge Videos

It may be hard to choose just one clip for your project. That’s the power of Promo. With over 110+ million videos and clips, you don’t have to select just one. Choose several clips, merge them, and create a video your customers will remember. You can also upload your own footage and merge it with any footage from Promo’s library.

Once You Upload Your Logo and Brand Assets, They Stay There Forever

Easily brand any video you create on promo by uploading your brand assets (logo, font, colors, etc) to our video maker. Save all your brand assets, including logos, colors, and business information. Once they’re up, you can add them to all of your upcoming projects.

Promo Has Ready-Made Templates for Every Occasion

Save time on content creation and video ads with easily customizable video templates created by our team of professionals. From significant holidays like Black Friday and Christmas to general sales templates, we want to ensure you’ll never run out of inspiration. We update new templates weekly. They’re easy to spot, you’ll see a pink icon in the top left corner that says “new”.

Your Go-to Promo Resources

We know staying up to speed on social media is no easy task. That’s why we created each of our tools to help businesses prioritize, and give them the recognition they deserve in order to stand out among competitors. While we have many tools you will find helpful, we wanted to make sure you don’t miss out on some of our all-stars!

Promo's Social Media Calendar

Promo’s social media calendar is the ultimate tool for quickly and efficiently scaling your social media presence. It offers ready-made content for every single day of the year – copy, footage and music included. Use it for saving time and getting inspired for your content needs. From fun social media holidays, trending hashtags and major dates – you’ll always find ready-made content there you can share in minutes. You can access our social media calendar through the ‘Calendar’ tab on our main menu. Once you’re in, you’ll see the existing month’s calendar. Pro tip – hit the Sync button on the calendar and have all social media events show up also on your calendar.


GIF Maker

You might be using Promo because of our awesome video-making features, but did you know that you can also easily turn every video you create on Promo into a GIF? Creating and sharing GIFs is the perfect way to get extra social media engagement. You can get personal with clients during holidays, create birthday GIFs, share upcoming sales and promotions, and more. With our easy-to-use GIF maker, all you need to do is search for the video footage you want, add text, and resize to fit the social media platform you desire. Once you’ve done that, use our export as GIF option on our publish page, and share your GIF with the world!


Promo Blog

Promo’s blog is everything a small business needs to stay informed and on top of the marketing game. From inspiration, tips, how-to’s, and more, we keep our blog updated with current trends and topics and make sure to revise outdated information. In order to make sure you don’t miss out on any important content, we send out emails regularly, highlighting our favorite blog posts. Keep an eye out for our monthly marketing inspiration roundup, published on the last week of every month.


Editorial Content

Exclusive to Promo! Video marketing has become more than just self-promotion. Promo’s new library of editorial footage is packed with clips you can use to engage with your audiences by creating videos that educate and inspire. You can find real-time footage featuring celebrities, sporting events, trending topics, and more to create your editorial video or use one of our ready-made editorial templates hand-crafted by our team of creative professionals. Please note – editorial footage is for non-commercial use only.


Your Template Creation Checklist

One of Promo’s most popular features is our ready-made template collection. Whether you’re looking to promote an upcoming sale, or want to share a fun and engaging post to social media, our template library features ready-made videos for every occasion. Once you’ve selected the template that best suits your needs, and a moment before you share it with the world, there are some Promo recommendations you’ll want to make sure you’ve covered and included in your video.

Add/Replace footage

Though our templates are ready to use, you may find that you wan to add or replace some of the footage selected in order for it to fit your specific niche. Go for it! With over 110+ million videos and photos from Getty Images and iStock, we’re sure you’ll find exactly what you’re looking for.

Edit and Style Your Captions

Our templates were created with small businesses in mind. However, the captions might not be the perfect fit for your specific business. Edit and style captions easily to fit your brand’s tone and communicate your message – whether you’re creating a video to drive engagement or sales.

Upload Logo/Watermark

Our video maker makes it super easy to brand every template you love. Make sure you’re making the most out of every video by uploading your logo and watermark for brand visibility in every frame. The flexibility of our editor allows to easily place the watermark anywhere you like, and adjust it’s color and style to fit your video.

Add a Strong CTA

CTAs, short for call to actions, is your way of telling your viewer what they should do next and make your content more actionable. We recommend ending every video by guiding your customers to take a specific action. Our video outros were designed with CTAs in mind, so make sure to include a strong CTA in your videos. ​​

Frequently Asked Questions

How do I make a Promo video?

Start by understanding your goal and crafting a storyboard that will help you achieve it. It’s important to tell a story that will resonate with your audience. Whether you make a product video, an explainer video, or an event video, your promo video will be strong if it uses emotion or humor to connect with your audience.

Where can I use my Promo video?

In all your video marketing efforts. You can post, publish, upload, share or create an ad with your promo video on all social media platforms including Facebook, Instagram, YouTube, Twitter, LinkedIn, and websites, blogs, and emails.

Will videos have a Promo watermark or mentions?

All of your downloaded videos do not have any mention of Promo. It’s a clean mp4 file without a watermark. However, if you decide to share a private link with clients or partners before you download it, then it will forward on the Promo website and have a small watermark.

How can I reach your Customer Support?

There are several ways to get support with Promo:

  • Visit our FAQ Page – odds are your question is already answered there.
  • Search our Knowledge Base for more specific answers.
  • If you have questions about Video Marketing, Social Media Advertising, and what to do with your videos, visit the Blog.
  • Alternatively, please email [email protected] and our team will be happy to help and bring a smile to your face!

Ready to Create Your First Video?

Now that you know the basics of Promo, it’s time to start creating and branding your videos. Boost your brand, stand out online, and get recognized like the big guys. Remember – we’re here for you every step of the way!

Create a video
Create a video

Explore more academy tutorials

How to Use Ready-made Templates

Use our ready-made templates to create a video that will stand out! Our template library features over 5,000 ready-made video templates for every occasion, product or service, updated regularly.

How to use ready-made templates

How to Search for Footage

With over 100M photos and videos in our media library, you'll always find what you are looking for

How to search for footage

How to Publish a Video

Our publish page has all the video-sharing options you need. Here is how to access and use it.

How to Publish Your Video

How to Style Your Captions

By styling your video captions they can easily match your brand, mood and message you want to deliver. Minimum effort, maximum impact

How to Style Captions